Your next acquisition channel is
the team you already have.
Their networks reach the buyers your ads can't. Orsana turns that reach into real pipeline, in each person's own voice.
Company profile and editorial DNA in the menu
Every employee's reach, one dashboard
Your whole team live in minutes
Content adapted to each employee's voice
Trusted by innovative companies
Employee advocacy
just works.
The data is clear. When your employees speak, people listen. And when people listen, they convert.
+561%
more reach
Employee-shared brand messages vs. official brand channels
8x
more engagement
Employee-shared content vs. official brand channels
3%
of employees activated
Employees who regularly share company content
You've done the hard part.
The expensive part.
Ads that convert. SDRs who book meetings. But ad costs keep climbing and reply rates keep dropping. Meanwhile, the one channel your competitors can't copy is sitting unused: the combined trust of everyone on your team.
Paid rents attention. This builds equity.
The day you stop paying, paid stops working. Personal brands compound instead.
Your team already knows your buyers.
Their connections are people in your industry. A warm audience you already have, and aren't using.
Doing it by hand doesn't scale.
A few people post, most go quiet, nothing stays on brand. That gap is exactly what Orsana closes.
From scattered posts to a coordinated brand engine.
No manual coordination. No chasing employees to post. No brand consistency headaches. You set the foundation, Orsana keeps every voice aligned.
Set the foundation once.
Define your voice, your topics, your goals. Every employee builds on it.
Onboard the team in an afternoon.
One link. Each person sets up around their own expertise. No training needed.
Pipeline comes back warm.
Your people post in their real voice. Their networks engage. Leads arrive already trusting you.
Good for the company. Even better for your people.
Most advocacy tools treat employees like a broadcast list. Orsana helps them genuinely grow: more visibility, a real reputation in their field, better opportunities. Your pipeline grows because their careers do. That's why people actually post, and keep posting.
For the company:
More pipeline, from a channel you own
A lower, more durable cost per lead
A moat competitors can't buy their way into
For your people:
Real authority in their industry
A network that opens doors
Growth that makes them want to stay
Everything your team needs to post, amplify, and convert.
From editorial guidelines to individual posts, every tool is designed so your team stays on-brand without feeling controlled.
Company Editorial Line
Your voice, style, and goals, defined once and applied everywhere.
Employee Onboarding
Each person builds a personal brand around their expertise, with your core message woven in.
Shared Content Templates
Start from a template, make it theirs in one click. On-brand, never scripted.
Shared Photo Library
A tagged, searchable library so every post has the right visual in seconds.
Built for companies that know people sell better than pages.
Designed for teams who understand that their biggest untapped asset is the combined network of their employees.
This is not for you if:
You want content that sounds like a press release
You expect results without involving your team
You want to control every word your people post
You think your company page is enough
This is for you if:
You're already strong on paid and outbound, and want a channel that compounds instead of resetting every month
Your team has expertise that deserves an audience
You want inbound leads built on trust, not cold outreach
You want to amplify without micromanaging
Questions teams ask before rolling it out.
The short version: Orsana helps employees publish in their own voice while keeping the company message aligned and measurable.
Who is Orsana Business built for?
Orsana Business is built for B2B teams where expertise sits inside the company: founders, sales, marketing, customer success, consultants, and leadership teams who can create trust on LinkedIn.
Does every employee publish the same post?
No. The company provides the editorial direction, but each person adapts posts around their own expertise, examples, and way of speaking. The goal is alignment, not copy-paste advocacy.
How much time does it take for the team?
Most employees can prepare a post in a few minutes once their profile and topics are configured. Orsana removes the blank page, suggests angles, and keeps the message consistent.
Can managers review content before it goes live?
Yes. Teams can work from shared templates, company guidelines, and reusable assets. That gives the company control over the frame without rewriting every employee post.
What does Orsana measure?
Orsana tracks adoption, publishing activity, post performance, engagement, and the content patterns that create momentum. The point is to know what the team is actually doing and what drives attention.
How do we start?
Book a demo. We'll review your team size, goals, current LinkedIn activity, and the first group to onboard. From there, we can set up a practical rollout plan.
Your team's next lead is already on LinkedIn.
Book 30 minutes. We'll show you the platform, answer everything, and set up your first team together, live.